Q&A with Eitan Hersh: How Campaigns Use Data to Target Voters

Eitan Hersh
August 20, 2015

Hacking the Electorate: How Campaigns Perceive Voters,” a new book by Yale political scientist Eitan D. Hersh, examines how political campaigns use data to target voters. Hersh argues in the book that a core set of public records provides campaigns most of what they know about voters and that variations in open records laws across the country cause campaigns to perceive voters differently in different places.

Read the interview here…