Assistant Professor Joshua Kalla has an intervirew in the Yale News entitled “Data and politics: persuasion, prejudice, and decision making.”
Politics has increasingly become a numbers game, with data-driven strategy the centerpiece of modern policymaking and messaging. The proliferation of polls, focus groups, and punditry is a testament to this reality.
The ways in which these metrics are utilized is a familiar subject for Yale political scientist Joshua Kalla, who specializes in researching the art of political persuasion, the details of decision-making, and the efficacy of prejudice reduction efforts. His past and current work has focused on using field experiments with real-world political groups and community organizations to better determine the malleability of voter behavior, the effectiveness of political advertising, and more.