Alex Coppock: Study shows newspaper op-eds change minds

Picture of Alexander Coppock
April 25, 2018

“Readers might nod along or roll their eyes at a newspaper opinion piece, but a new study provides evidence that op-ed columns are an effective means for changing people’s minds about the issues of the day.

Through two randomized experiments, researchers found that op-ed pieces had large and long-lasting effects on people’s views among both the general public and policy experts. The study, published in the Quarterly Journal of Political Science, also found that Democrats and Republicans altered their views in the direction of the op-ed piece in roughly equal measure.”

Read the full article here.