November 5, 2018
A Marketplace.com article entitled “Political Ads en Español: More Than Simple Translations” discusses the effectiveness of campaign advertisements on bilingual voters, specifically referencing a study by Professor Alex Coppock, Yale University and Alejandro Flores, Doctoral Candidate, University of Chicago.
The study, entitled “Do Bilinguals Respond More Favorably to Candidate Advertisements in English or in Spanish?” discusses the effectiveness of ads in Spanish and the difficulties in finding the most effective platform on which to place these ads.